Hello there!
My name is Freddy*

*aka Federica Bonfanti but everybody calls me Freddy 👋🏻

I’m an Art Director & Designer with over 10 years of experience in branding, creative strategy, content and AI — creating distinctive brand experiences from concept to execution.

I work across branding, creative direction and content production with a multidisciplinary mindset, taking care of every stage of the process — from concept and direction to execution.

I collaborate with clients in Italy and abroad to shape identities, campaigns, storytelling and content that are clear, distinctive and context-aware.

I combine creative vision, structure and flexibility to design visual solutions that are both effective and aligned with brand goals.

In recent years, I’ve integrated generative AI into my workflow, using it as a tool for visual research, experimentation and image production — not to replace creativity, but to expand it.

For collaborations, AI talks or just to say hi → Drop me a line
Due to NDAs, a curated selection of projects is available by request → Request access